Core Team Members

Our visionary founder, leads us with over three decades of trading industry experience. Her role as an advisor extends beyond the title. She imparts wisdom, fosters trust-based relationships, and instills our core values of integrity and quality. Joyce sets an example of dedication and excellence.

A co-founder and our Operation Director, ensures seamless supply-sales operations. With expertise in logistics and client relationships, he guarantees top-quality products and exceptional service

Caseyli Chew shapes our strategic direction with expertise in market analysis and financial planning. She drives growth and innovation while preserving our values of trust, quality, and integrity.